Singer Logo Timeline

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Main Page Index / Singer Sewing Machines Index


UNDER CONSTRUCTION

Logo France

Courtesy of Odile Berget.

This Singer trademark has the early "Singer Mfg. Co. NY". (See also Evolution du logo)


1872

Courtesy of Dave King


1874

Courtesy of Dave King


1870 - 1929

Courtesy of Claire Sherwell

Singer introduced the Red "S" girl logo in 1870. It was in use to at least 1929. If you can help expand the dates please write into the NB Forum. Timeline Topic


1904

Courtesy of Bob C

Found on the back of a Singer 27-4 manual. The Singer Lady's face is slightly different from others (her chin and hair) and the neckline of her dress.


1908 - Italy

Courtesy of Claire Sherwell

This is the same logo as the English and French versions.


1908 - Spain/South America

Courtesy of Bob C


1911 - France

This logo was in use as early as 1909 to 1922. With this logo the "à coudre" is in the middle of the big Red "S". Timeline Topic


1891 - Singer's

Courtesy of Daveofsuffolk

This lady has a different style black dress anda serious face, but it reads "Singer's" instead of the usual "Singer". It features on a sales brochure dated 1891


1900 - France

Courtesy of Odile Berget

In this logo the lady is wearing a Leg o' Mutton sleeved dress. The English equivalent was used until 1906.


1913

Courtesy of Bernadette Dewhurst-Phillips

This is an advert reproduced in Ken Arnold's "Needlework and Associated Collectibles", originally from 1913. It is the same Leg o' Mutton sleeved dress as No. 2, but with the addition of stripes.


France

Courtesy of Odile Berget

From a poster for a Singer shop. Compare the lady's hair with similar aged logos


1903 - France

Courtesy of Odile Berget


1909 - France

Courtesy of Odile Berget

On a Singer price leaflet


1909 - Portugal

Courtesy of Chrys Gunther

This logo is from a postcard from 1909


1909-1922

Courtesy of Claire Sherwell

This logo was in use as early as 1909 to 1922


1909-1922

Courtesy of Chrys Gunther

This is a color picture of the logo used from 1909-1922


Germany

Courtesy of Odile Berget

Date unknown. "Original Singer Nähmaschinen". High collar with bow, round rear inspection plate to machine


Germany

Courtesy of Odile Berget

"Singer Nähmaschinen Singer" Date unknown. V-collar and lady wearing a long skirt


Denmark

Courtesy of Odile Berget

From Denmark, date unknown. Square neck and short sleeves


1920? - Japan

Courtesy of Chrys Gunther


Russia

Courtesy of Chrys Gunther


c1920-25? - France

Courtesy of Claire Sherwell

This metallic poster has possibly been re-painted. The definition is better on the poster example. Artwork by Leonetto Cappiello


c1920-25? - France

Courtesy of BJ Gates

The artwork on this poster was by Leonetto Cappiello


1924/25 - France

Courtesy of Odile Berget. Square collar. This appeared on the cardboard box of attachments with a Singer 66 with Lotus decals from 1925 with the manual dated 1924.


1925-1957

Courtesy of Claire Sherwell

Looking to expand on the dates this logo was used (1925-1957)


1948 - France

Courtesy of Odile Berget

The lady has a straight collar.


c1938 - Belgium

Courtesy of Odile Berget

This sign is written in both French and Flemish. Flemish is spoken in northern Belgium and the Netherlands. The main logo was used from 1925-1957. The Singer lady has a straight collar and white stockings


Polish

Courtesy of Odile Berget

This is a Singer logo from Poland


Swedish

Courtesy of Christopher Hermansson


Belgium - 1926

Courtesy of Odile Berget

From a Belgian dressmaking course, giving patterns for babies and children, basic sewing and the way to design from blank paper. The lady has a typical "1920s" wavy hair and the two old "stars" can be seen on the red S. The machine has a spoked wheel but is electric.


1929 - Germany

Courtesy of Chrys Gunther

Striped dress. This is from Wittenberge in 1929


Germany

Courtesy of Odile Berget


c1920 - Switzerland

Courtesy of Odile Berget

This is a 1996 postcard reproducing an advertisement from around 1920. The text is in French, but it's most likely to be from Switzerland judging from the lady's costume and the embroidery on her shoulders is more Swiss than French. The wording on right right reads "société d'affiche et de réclames artistiques Genève"


1927-1931

Courtesy of Odile Berget

This logo shows a potted motor on the machine and a straight collar on the lady. It was taken from a set of five booklets entitled "Singer Sewing Library, The modern Singer Way" : 1 - Short cuts to home sewing 2 - How to make dresses 3 - How to make draperies 4 - How to make children's clothes


1929-1944

Courtesy of Chrys Gunther

This logo shows a potted motor on the machine and a straight collar on the woman


1929-1944

Courtesy of Claire Sherwell

This logo shows a potted motor on the machine and a straight collar on the woman


USA

Courtesy of Claire Sherwell

This logo featured on a box of nickel finished needles, also on a box of Singer lube, both made in USA. Date unknown. The collar is not the round version, nor the long straight collar, this has pointed ends to the open shirt collar. Potted motor on machine.


1930? - France

Courtesy of Odile Berget

La Compagnie "Singer" Machines à Coudre. Possibly dates earlier than 1930??


1936 - France

Courtesy of Odile Berget

This logo has the enlarged lower part to the Red "S"


No Singer Lady

Courtesy of Claire Sherwell

This red Singer S, without the Singer lady, was used on sewing threads supplied by John Dewhurst & Sons. The backgrounds of gold and green were used on threads from 24 to 60, including Oriental Three Cord.


Madagascar

Courtesy of Odile Berget


1938-1956

Courtesy of Chrys Gunther

This is the same logo as the French one, 1951. The lady has a round collar


1938-1956

Courtesy of Les Godfrey

Lady with round collar. This is the same logo as the French one, 1951


1938-1956

Courtesy of Les Godfrey

Lady with round collar. This is the same logo as the French one, 1951


1951 - France

Courtesy of Odile Berget

This is the same logo as the English version from 1940 to 1956


c1950s - Arabic

Courtsey of Odile Berget

A metal sign with Arabic script


Courtesy of Odile Berget.

A logo used with some art silk. It shows the Singer boat shuttle, crossed needles, spool and thread (see examples of trade marks used on machines in this album). There is information about the Singer 'Art Cabinet' in the Singer Cabinets and Cases album


1950 - Mistakes

Courtesy of Claire Sherwell

On the Left: This trademark seems to appear on an entire run of 1950 Kilbowie instruction manuals for BRK Electric Motors.

On the Right: found on the box of a tube of Kilbowie lubricant. Date unknown


Swiss Zigzagger

Courtesy of Claire Sherwell

The small Swiss-made Singer zigzagger was manufactured into the 1960s.

After 1951 - Norway

Courtesy of Claire Sherwell

This logo was used after the centennary of 1951, shown here from Norway.


1953

Courtesy of Claire Sherwell

This logo was used in 1953, after the 100th anniversary in 1951. Timeline Topic


1955 - France

Courtesy of Odile Berget

In this logo the lower part of the Red "S" has been enlarged. This logo shows an enclosed cabinet


c1955-59 - France

Courtesy of Odile Berget

Mid to late 1950s. The Singer lady has short sleeves and no collar to the top she's wearing.


1958-1973

Courtesy of Claire Sherwell

This logo was in use throughout the 1960s. This example comes from 1963. Timeline Topic


1958-1973

Courtesy of Claire Sherwell

The 1960s logo in white. Shown here from 1963.


1958-1973

Courtesy of Claire Sherwell

The 1960s logo in black. Shown here from 1960.


1958-1973

Courtesy of Claire Sherwell

This is the '1960s' logo with a brown lady. Taken from a 1965 pictorial instruction manual for a Singer 611, printed in Germany. Timeline Topic


1958-1973

Courtesy of Claire Sherwell

This is the 1960s logo in the red lady version, taken from a 1960 instruction manual.


1960 - France

Courtesy of Odile Berget

This is the French version of the English on from 1958 to c1968.


150th Anniversary

Courtesy of Bernadette Dewhurst-Phillips

To mark the 2001 anniversary of Singer's foundation.


Trade Mark - Singer Mfg. Co. NY

Courtesy of Claire Sherwell.

The Singer Mfg. Co. NY. First registered June 8, 1875, numbered 2,651


Trade Mark - Singer Manfg. Co

Courtesy of Claire Sherwell

The Singer Manfg. Co.

First registered June 8, 1875, numbered 2,651


Trade Mark - 1930s

Courtesy of Claire Sherwell

The silver badges appear on some model 15s, (e.g. 15-88, 15-90, 15-91) that have a fancy nickel stitch length cover from Elizabethport around 1931 to 1933. Some in Canada with JA serial numbers too.

In a parts book from 1937 the fancy nickel stitch length cover is listed as obsolete and it says to use the regular piece. But there is no mention of the badge.

In England the silver logo badge was used on some refurbished machines


Texas Centennial Exposition Badge - 1936

Courtesy of BJ Gates and Wes Taylor


Centennial Badge - 1951

Courtesy of Claire Sherwell

To commemorate 100 years of the Singer Company: A Century of Sewing Service, The Singer Manfg. Co., 1851-1951. Blue rimmed. This badge may be found on machines either side of 1951


State Fair of Texas - 1954

Courtesy of BJ Gates

This badge appeared in 1954 for the State Fair of Texas, which was first held in 1886. It was the 50th anniversary of the "new" reorganized State Fair of Texas. The fair had been going since 1886 but fell on hard times when the state legislature outlawed gambling on horse racing, so the fair grounds and the right to hold the fair was sold to the City of Dallas. It was an immediate money maker for them.

This was the second Texas badge, the first being in 1936, also in conjunction with the fair, but recognizing the 100th anniversary of Texas' independence from Mexico, and the beginning of the Texas Republic, which lasted until 1845. It has the same red band.

The Featherweight was introduced at the 1933/34 Chicago World's Fair and there were machines with commemorative badges from that event. Also, there were machines with badges commemorating the 1939 Golden Gate Exposition in San Francisco. Featherweights with the Chicago, Texas, and San Francisco badges are highly sought after and command high prices


Trade Mark - 1950s

Courtesy of Claire Sherwell

Black rimmed logo. As with the red S, to follow, this logo was also to become incorporated into the fascia parts of a machine, and in brown


Trade Mark - 1950s

Courtesy of Claire Sherwell

A green variation on the black rimmed 1950s trade mark. This example was on a 319K


Trade Mark - 1908 - Germany

Courtesy of Chrys Gunther

The gold Singer trademark logo appears as a decal (transfer) on machines from Singer's Wittenberge factory with the rivets/pins as little flower graphics. This factory had to be given to the communists after WWII. Wittenberge also used conventional logo badges at the same time as this decal version


Trade Mark - 1930s - Germany

Courtesy of Ruth Fulks

This trademark appears as a decal/transfer on the machine. Unlike the later German decal trademark, this one has two daisies imitating the pins used on earlier machines. The face is obscured to compare with the other Wittenberge decal and decide whether it's a man or woman


Trade Mark - 1940s - Germany

Courtesy of Claire Sherwell

This trade mark appears as a decal/transfer on the machine. Is it a man using the sewing machine?? Topic


Trade Mark - 1960s

Courtesy of Claire Sherwell

The S is now red. This is the last version to be pinned onto machines


Trade Mark - 1960s onwards

Courtesy of Claire Sherwell

By the 1960s further modernising and cost-cutting continued. The Singer logo became incorporated into or onto parts of the machine. On the left the trade mark is part of the fascia, the middle example is placed directly onto the surface of the machine, on the right a thin metal insert fits into the plastic fascia. The Red S has been replaced by pink and orange